*These 10 rules are raised by Mike Hatcliffe in his article on the RockDove Solutions blog.

1. The need for speed
2. Brands must be authentic in good times and bad
3. Understanding the new role of “old” media
4. More collaboration between communications &legal
5. Employees are one of your most important audiences
6. Empower the crisis team with digital tools & resources
7. Data & Analytics can prevent a crisis – and guide the response
8. Brands must anticipate social, cultural and political issues
9. The soundbite is even more important
10. Have an up-to-date crisis plan

非常好的总结和理念，每个原则都联系一两个具体案例，值得负责企业危机管理的安全经理人学习和思考。尤其在微媒体、自媒体时代，危机条件下的反应速度和质量前所未有地影响着企业危机管理的整体效果。

Read full article at: What’s missing in our Ten Golden Rules for Crisis Management in the Digital Age?