标签：星巴克
Posted in 业界观察
危机处理经典成功案例：Starbucks Racist Crisis
危机事件终年不断，但大多是败笔，少有成功处理危机的案例。 今年4月星巴克对一起突发事件的处理被很多媒体和安全专家称为教科书式的成功案例，但近距离观察事件全过程及星巴克的一系列反应，也有几处细节值得商榷…
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